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Why Business Analytics Best career Opportunity?

Career in business analyticsBusiness Analytics has given rise to a new dimension of analytics, with advancements being made not only on the business front but also on the technology front. Business analytics has paved a path for the way companies look into their business and how the future strategies are decided. The new question about ‘Why career in business analytics?’ may not just have one particular answer.

Rapid progressions in the turf of digital technology have been influential in making our world both smarter and more efficient. It has become troublesome to work around without gadgets and technology because of which every task there is a need for the latest trends in tech savvy solutions. As a result, a massive volume of digital data is being generated at a significantly fast pace (2.5 quintillion bytes of data every day). 

For businesses, releasing the potential of data has become pivotal for development and thereby business analytics has become essential for any business organization. At a time when digital transformation is sweeping multiple industries. Having a data-driven strategy is the need of the hour for the businesses and looking forward to a business analytics certification can turn out to be extremely fruitful.

Favorable conditions:

According to the result of a survey done by Zion Market Research, the global business analytics market is expected to grasp USD 93.3billion by 2025 with a remarkable CAGR of 6.4% from 2019-2025!

Such a notable market condition makes the field of business analytics bloom with brighter prospects. The more that the market grows, the more will be the demand for professional business analysts and higher the compensation for highly skilled ones.

Furthermore, in a country like India where in the last few yew years there has been a drive for aggressive digital transformation, the demand for business analysts is huge. With the government’s increased efforts for the digitalization of core industrial segments, the demand is only projected to surge. Thus, this is perhaps the best possible time for getting enrolled in a Business analytics certification course in India and giving the right nudge to your career in the right direction.

Master of many:

Business Analytics is not a single industry-oriented skill, it is one of the greatest aids of business analytics is that its application is not limited to a certain number of arenas. Rather it is being exploited by businesses belonging to a wide variety of platforms like e-commerce, finance, banking, manufacturing, healthcare, logistics, sports, media & entertainment etc. Thus, if the user already holds domain expertise in any one of these fields, they can easily take advantage of those skills post acquiring business analytics skills.

Additionally, it also means that the curve for the demand of the skill of a business analyst will not lowering down anytime soon. The user may also have the freedom of choosing their field of interest and pursue their dream while earning a good business analysts’ salary.

Unmatched job security:

Business Analytics has changed the way tasks were carried out before the automation and prediction of results based on the collected data. The rising need for business analysts has created a guarantee that any skilled certification in this course will not only yield benefits for the pursuant but also for the person following or seeking advice from a business analyst professional. The need of the hour has made it clear that the need for these skilled individuals is on the rise and any individual who wishes to pursue this as their field of passion is sure to benefit from it.

The growing importance of mechanization and automation has led to a significant rise in the revision of AI. This has reduced many traditional job roles irrelevant and many fears losing their job in the years to come. However, AI is expected to create even more jobs than before and skills like analytics have gained more prominence due to this. As a result, Business analytics enthusiasts can only expect an increase in job security rather than fearing unemployment. The hiring of Business analysts has risen over the past few years which has resulted in transforming the Business analytics career field very rewarding.

Business analytics involves unlimited growth and impressive pay packages!

Skilled Business analysts are revered as fortune-tellers who can layout a chart by analyzing the past and present data of the firm. Their skills allow them to visually showcase a rising trend or the direction in which a current marketing campaign trend of the firm may take depending on the numbers generated.

Whether the user intends on pursuing their career as a Business analyst or plan to capitalize on Business analytics to continue climbing up the ladder. One will always have plenty of options for growth and can expect impressive remunerations for the same.

The prospects for an experienced and skilled business analyst are great and may lead to highly rewarding roles like Business Analytics Manager, Sr. Business Analyst and Product Owner etc. Depending on your expertise you can also go on to become a Business associate!

Incidentally, the average base pay of a business analyst in India is around INR 6.5 lakhs per annum and depending on the experience the scale can even rise to INR 10 lakh per annum

What skills must the user possess to succeed as a Business Analyst?

To become a successful Business analyst, the user must possess soft skills like:-

  • Communication skills
  • Facilitation skills
  • Investigation skills
  • Collaboration skills
  • Business acumen

In addition to the soft skills, a business analyst should also be skilled at using the below mention applications as they are part and parcel of becoming a whole and complete skilled professional business analyst


Tableau is an extremely spectacular Business intelligence and analytics platform with a specialty in data conception. A recent acquisition by the American cloud-based software company, Salesforce for 15.7billion USD had made the software a topic for the talk of the town. Tableau is being employed by firms like Verizon and Netflix. Tableau has also topped the Gartner’s Magic Quadrant for many years. Hence, obtaining expertise in Tableau can be very accommodating in subsequent business analytics.


Business Analytics is the next biggest job trend of the data analytics industry and is not something that we would recommend you give a pass on. The term in itself has created ripples in the data industry and post its inclusion has delivered way beyond its expectations. The job itself has created a new era in the way we look at data and predict any situation based on past and present data. Thus, getting enrolled in a Business analytics certification course in India can be the best career move that you could make for yourself and your career. Any decision taken by you towards this specialized sector today can reap multitudes of benefits to an extremely promising career!

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