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Business Analytics

Business AnalyticsData has become the new gold and has become responsible for churning yet wheels of trade across the globe. With more and more firms switching to the digitization of records into data being stored In cloud and multi-billion dollar investment data warehouses, it has become all the more important to be able to access all that raw data and be able to extract meaningful insights from the collected data to help the business understand the current trend or new opportunities and fabricate business decisions to help the business grow and prosper.

Business data Analytics is data defined and modeled in a way to generate business insights to help draw a road map for the business’s future undertakings and to understand present trends with help of business analytics tools. The main essence of business analytics is to collect all forms of data and turn them into meaningful business insights.

Levels of Business Analytics

Different Level of Business AnalyticsThere are 4 types of business analytics:-

1st:- Descriptive Analysis

This style of analytics is a preliminary stage of data processing that creates a summary of historical data to yield important information and possibly prepare data for future analysis. A business might have done extremely well in the past but may not be doing comparatively well in the current times. To understand the business approach in the past this style of analytics is brought into play. The descriptive analysis creates a post-mortem of the past data to understand the trend or style of business approach and dissect the steps taken in the past to help understand the business strategies taken at that time.

2nd:- Diagnostic Analysis

This style of analytics focuses on data and content to answer the question “ Why did it happen?”, mostly drill-down data discovery, data mining correlation, etc are used for diagnostic analytics. Past performance and a quest for discovering reasons why things happened the way they happened. This style of analytics runs a diagnostic of the past data and try to find situations where the firm was in a similar predicament in the past and what were the steps or decisions taken at that time and what was the outcome of the steps taken. The result of this analytics is often an analytic dashboard.

3rd:- Predictive Analysis

As the name suggests predictive analytics deals with the branch of advanced analytics deals with future predictions or what might happen in the future depending on the current business data and future business decisions made in favor of the business. Predictive analytics deals with analyzing the past and present data to predict future decisions and probabilities of the path that would be beneficial for business growth and development. It deals with data about past and current market trends which helps in understanding the future trends and fabricate strategies in favor of helping the business increase revenue and profits. Regression, time series forecasting, etc are used to perform predictive analytics.

4th:- Prescriptive Analysis

This is the final level of business analytics which has three layers to it that helps define prescriptive analytics.


This helps in understanding the next alteration in the trend or phase in the market by defining what, why & when will it happen.


How can the firm design and fabricate new strategies around the changing trend to understand the benefit of this change?


How will the new strategies or decisions fair against the changing trends and what implications they might have on the rest of the operations in a firm?

Prescriptive analytics works post compilation of all the above three layers to present to you the best course of action for the company resulting in better sales and added revenue.


Depending on the business analytics companies might decide on skipping one or a few levels of business and directly focus on the final level of business analytics i.e. is predictive analytics.

Each business has its separate budget of time, money & resources and might decide on skipping a few steps. The skipping of steps is not considered to be a flaw till the time the corporation can gain productive insights through the study of data and help design a clear path of decisions that will help the firm decide on the best course of action.

What is the future scope in Business Analytics?

Over the past decade, the scope of a Business Analyst in India has been ever-growing. Nowadays with most of the small, mid-size to global organizations switching and relying on data for present and future insights. The prospects of a Business Analyst have seen a huge jump in the job prospects which have become available for fresh or skilled business analysts.

Business Analysis is a field which somewhere down the line touches or merges with other operational departments of an organization throughout the project lifecycle, which increases the organizational requirements of business analysts in the company and ultimately in the market.

As more and more organizations rely heavily on data analysis, the role of a business analyst certification not only helps with the unification of data for analysis but also to ensure all security guidelines are met to avoid a breach of data.

A lot of companies are in search of people who hold Business analytics certifications online as the availability is far too short compared to the people available in the market with the relevant business analytics skills. Here are a few of the reasons for the benefits or better scope of being a business analyst in the coming future.

Promising prospects

With the digitalization movement on the role the demand for skilled induvial who can interpret the vast data being collected into meaningful business insights is on the rise. In the next decade, demand for business analyst courses will be on the rise as companies would need individuals who could interpret data and help the business with meaningful insights.

Attractive compensation

Companies offer attractive compensation to individuals with the right business analyst skillset as they help define the future course of the business and help determine what s best for the business and even help with feedbacks into improving and enhancing operational departments to help maximize the departmental output, eventually resulting in a better working within the organization.


With the constant evaluation of data using business analytic tools and showcasing multiple presentations to higher management and stakeholders. A career as a business analyst helps one to improve:-

  • Effective communication skill
  • Have detailed knowledge of the domain one is dealing with
  • An idea about process relating to the Information technology department
  • Hands-on experience in using business analytic tools & techniques.

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