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Why SEO is important?

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What is SEO?

SEO stands for {Search engine optimization} which is a technique to help our website rank higher in search engines such as Google. As it is already known, whenever a person has a query, doubts, or wants to get information about something they simply head towards Google to explore more and more in order to find their answer or resolve the query. So If a website ranks higher in search engines, one can make their own audience just by using this amazing art & science of getting pages to rank higher in search engines.

Why Is search engine optimization important?

A newly made website can grab quite a good amount of eyeballs and rank in a good position within a very short span of time if the content provided over the website is unique and knowledgeable just by doing SEO. Similarly, When it comes to the work of SEO, there are many works that can be done just by doing complete search engine optimization of your own website. A person can bring a huge amount of traffic to their website just by doing search engine optimization. It’s a process of getting organic {Free} traffic and editorial. In the same way, Search Engine optimization aims to improve a website’s level in search engines because the main purpose of using search engine optimization is “website listed”.

Remember “THE HIGHER THE WEBSITE IS LISTED, THE MORE PEOPLE WILL BE ABLE TO SEE IT”.

How many types of SEO?

how many types of SEO, what is SEO, How to do SEO, what is SEO in digital marketing

how many types of SEO

There are majorly six types of SEO we have-

1. On-page SEO

On-page SEO helps a lot in getting the best possible position in search engines because any website, whether it is a Product based or Service based, has pages and contents. Just as in the process of On-page SEO, we add some trending keywords and initiate our ranking process through On-page SEO because getting a good ranking is solely based upon the kind of keywords we are going to select and include in our content, for the website.

How can you optimize Titles?

In search engine optimization “Titles” plays a significant role in ranking blogs in search results because titles reflect depth content, having not mentioned interconnected titles will not look as interesting as you want them to look, henceforth for making a particular title interesting it’s necessary to follow headlines tab which will help to make a content or blog look more interactive.

Special Tips
– When you create your title on google for your content same way it has to be relevant to your subject to make it more interactive & effective.

How can you optimize your tags?

In the very first place- we need to understand “what is a tag? & why do we use it?”. Tags are a bunch of some (one to three) words, which help access your blog to viewers easily. As well as that, Those tags present and rank your website according to the keywords that are already ranking in the search engines or if not then the keywords have to be totally unique but in demand so if people search for your relevant content, Google should display your blog or content in front of them.

Special Tips
– Use those tags which are ranking but unique according to your content.

Why is “Meta Description” important?

A meta description is a small summary of your content that includes the most used words in the blog so that SEO scores on the positive side and that can be a little tough and takes time if you don’t have any knowledge of writing a meta description. A meta description is important because it is the second impression and that’s why people should read it completely. In addition, It shows your in-depth content overview which usually decides whether to read through the whole paragraph or not.

Special Tips-
Focus on what is the exact demand of the viewers considering your content. Try to catch those prospective queries and questions which can engage your viewers and people who come to your website to read them instantly.

What is key-phrases?

The focus key phrase is the phrase that you want your post or page to be found in search engines. Focus key- phrase plays the most important role in posting a Blog.

Special Tips-
You should take the help of the Google search console for finding the most searched key phrase.

2. OFF PAGE SEO

When it comes to off-page SEO it turns into back-linking! because for ranking our website or a particular page we need to link & submit our website to other search engines for getting better results in search engines, whatever you do outside of your site to fare better and feature high up in Google’s SERPs. In off-page SEO we need to link our site with trusted sites in the same domain that we have already. Off-page SEO helps a lot to get a high ranking in many search engines, especially Google because backlinks decide a ranking position in search results.

Brand mentions, Commenting & bookmarking, Blog submissions, Guest Author, Social Networking & social bookmarking.

Brand mentions: Brand Mentions are references to a company, brand, or service online. Most of the time Brand Mentions happen through social media sites by posting videos, images, and blogs. It takes time to make a brand of your products and services but once it gets done it pays you off back. The brand Mention process is following some specific key points like- Logo addition, color combination follow,s and image quote awareness.

Special Tips-
Best key to mentioning a brand is to find some most popular websites and add your comments and pictures. You can also upload two pictures in a day from your social media accounts.

Commenting & Bookmarking:
In an Off-page SEO, commenting & bookmarking are the best off-page activities to do because just by explaining your products and services in a very short while just by using weblink you can attract people. You can add comments related to your work or product by going through some submission sites that can help a lot to get an unpaid audience.

Special Tips-
On Google we have lots of websites where submission sites can easily be found and one can make their own sheet of links where bookmarking and commenting can be done as well.
Blog submission- By doing blog submission you can easily rank your page, blog, product, or website in a higher position.

Steps Wise Guide on how to submit a blog for beginners-

step 1 – Go to Google.
step 2 –
Type blog submission sites and list the latest.
step3 –
Open a web page and you will get lots of websites. submission sites there.
step4 –
Click one of them and click on blog submission.
step5 –
Add your title, blog link, submission email id, entered Email password, keywords, meta description, and meta keywords.
step6-
Enter the code and click on submit.
Step7-
You will be notified by mail.

Guest author:
For understanding guest authors you can take examples like – customer vs consumer. It’s just that someone else is an author of a website but does not contribute anything towards it. However other people get a chance to upload their products & services and even can submit blogs, pictures, and much more.

Special Tips:
If you have a product website then do submit pictures of your own product in a creative way and mention some short relevant paragraphs which should be describing the product. So that if people reach out for that particular product, article, or picture, they get interested and search for your website.


Social networking & social bookmarking:
Social networking is so effective off-page activity in the current times, that today’s world’s maximum audience is on social networking sites like Instagram, Facebook, and LinkedIn, so it’s easy to make people aware of your products through social networking sites by uploading short videos like 30-sec reels and post some pictures and some fun fact so that people get attracted towards your product.

Special Tips:
 Social media engagements only get up when you follow social algorithms, so you need to update daily social media posts to get in touch with the audience frequently.


3.
Local SEO

One of the necessary types of SEO is for Local businesses. In local SEO we always present and submit our website for free leads, because it is easy to get leads from Local SEO sites. There we can find lots of potential clients who are really interested in a similar kind of product or service if we are present on the local SEO sites. The outcome is to get the customer in touch directly and easily with the sellers.

Example –  Landing page, FAQ pages, city-specific & local listing.

Landing page: On a Landing page customer lands directly after gaining interest in your product and services. Here you can convert your leads into a customer so this page always has lead forms like – sign-up forms and login forms. The landing page will present your website’s first overview hence, website owners often change website landing pages.


Special Tips– you should take some tools and extensions to make your landing page attractive and add more information so that people can be engaged there and call for positive action.

SEO important FAQ pages:
FAQs (frequently asked questions) are a list of questions and answers on your website. When people get interested in a product they have some queries on their minds. As a seller, you know your customer’s queries, and what questions they must be having on their minds in that case you create a FAQ column and start writing questions and put some answers for more clarification in order to solve their queries even before they arise.
Tips- If your website is new and you want to add some FAQs then explore for some other websites, explore and take ideas then add them to your website because after getting good traffic over there you will not go to make FAQs and then your audience will come and ask queries.

City-specific: City-specific means listing your website on Google and other mapping sites if you have a particular place or shop for listing.

Special Tips-
You can list your website by yourself,  on the social media management tool Agorapulse.

Local listing: Local listing is to add some basic information about your website on other local sites where people can find or search for relevant stuff which your website is already having. You need to add some basic information like- the owner’s name, contact details, physical address, website address, and other basic information.

Special Tips-
 Local listings can give you potential customers because we have different types of audiences on other platforms. You can add your website To local platforms such as Justdial.

What is Search Engine Optimization? 4. Content SEO

In content SEO we need to understand one very important prospect: The overall aim of the content SEO is to create SEO-FRIENDLY content that search engines understand while satisfying the user’s intent and making them satisfied. In content SEO it’s important to make a note that we need to optimize existing content and build a strategy that fits best for our website.

Example- use of appropriate keywords, Use Headings and subheadings, internal & external links.

Use of relevant keywords: Yes, using relevant keywords is hard to find, and forgetting to reach your blog keywords play a crucial role so it is very important for you to take care of keywords. Keywords must be relevant to your blog or article and must be present on search results. For example, your blog is about food and your keywords have relevance to medical items, in this case, there will be NO rank which concludes that relevancy is important.

Special Tips-
Read your blog and start finding some keywords related to it.

Use of Headings and subheadings: The heading is an inscription or a title that describes the overview of the content, for an understanding of a topic. What do you need to do to make attractive and knowledgeable headings so that people can easily read up and get interested to read your content in depth?
Tips-Make your most used word as a heading and it should only contain 3 to 4 words maximum, short and simple!

Internal and External links: Internal links are hyperlinks on one particular page of your site that direct the reader to target a page on your site, external link is a hyperlink that direct the reader to a reputable page on a different website. For content SEO you need at least 3 internal links for each blog.

Special Tips Your website must be having blogs or pages so just add their link into the upcoming blog so that your audience goes through that content too.

5. White hat SEO

It mentions all the optimization techniques which flout Google’s search engine guidelines. Let’s understand White hat SEO in layman’s terms, Google has a specific Algorithm in which the content should be having all the positive results to get a high ranking in the Google search engine. White hat SEO is a low-risk and high-ranked website if you perform it the right way.

Example- Fast site loading, Mobile-Friendly, Using Descriptive & keyword-rich Meta tags.

Fast Site loading: When you are done with the website indexing and crawling, it’s totally accepted and called white hat SEO so this gives your website a boost. Once you get a white hat for your website, your website loads faster than other websites.

Mobile-Friendly: Mobile-friendly websites are easy to rank on mobile phones. Most of the time people search websites from their mobiles so it is more beneficial for you if your website is mobile-friendly. You can make your website mobile-friendly just by focusing on some basic terms:
like-Avoid Flash, choose a mobile-responsive theme or template, space out your links, etc.

Special tips – If you have a new website so you can avoid uploading videos and making images and CSS as light and placement.

Using Descriptive & Keyword-rich: It’s just like “first impression is the last impression” when we search something on Google, lots of websites are shown in the results so there we focus as a viewer on the heading, and then that small description from where we get the idea that we read it or not that exactly descriptive uses when we use related and something which is helping in someone’s query then only we get traffic on our website. Rich keywords simply mean those keywords that are used very frequently and have similarities.

Special tips – Try to make 30 words descriptive and try to make with rich keywords to understand your topic better and have an eye on competitors.

Meta tags:
Tags are normally used for specifying our content and people can easily get in touch with it and meta tags are used just after meta description. Meta tags don’t appear on the page but it helps for ranking blog pages or content. Meta tags help search engines to know what the web page is all about so that with the help of meta tags search engines can easily display content in Google ranking.

Special tips- Take the help of the most used keywords related to your content so that your content also gets ranking in search appearance.

6. Black Hat SEO:

Black hat SEO is just opposite to White hat SEO because white hat SEO helps your website or page to rank high in search engines if your website content can get positive results in Google Algorithm but black hat SEO is contradictory because If Google crawlers found something negative or not goes well with Google Algorithm, Google will automatically rank your website low. It can be so harmful to your website because you can’t do anything once Google has taken steps towards it, so black hat SEO is a little bit difficult. It can blacklist or drop the rank of your website with a very negative impact.

Examples- Invisible Text, doorway pages, keyword stuffing, page swapping & unrelated keywords
Invisible Text
It is also called Invisible or fake text. Hidden text is the textual content that search engines can read, but your visitors cannot read or see. Using such text can improve the ranking of a page, but this technique is against the guidelines of search engines and it’s a black hat SEO technique.
Doorway pages- Main purpose of these doorways pages are to rank high in search engine queries It is similar to search queries.
Doorway pages examples- bridge pages, gateway pages or entry pages, portal pages, web pages, jump pages.

Special tips-Do not make any doorway page because it is just good for a short duration but not for the long term so you should avoid it.

Keyword stuffing:
In off-page SEO people do keyword stuffing when they don’t have much to write and when they don’t know how to write so keyword stuffing is the process to make a long and lengthy blog and add one word more than 3 times so it becomes keyword stuffing.

Special tips– It is okay to use sufficient keywords for blog or page ranking but it Is not okay to stuff one keyword more than 3 times and algorithms can easily crawl it and may rank your blog low.

SEO is of many types and their uses to give our website massive growth! If someone is able to spend their time making backlinks! They can get plenty of positive results and audiences with potential clients without any cost.

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