Career Scope as Business Analytics

Business AnalyticsBusiness analytics concludes with data, operation, model, applications, techniques and communication. It is a study of the allocated data with then help of statistical and operations analysis. The user can predict the models, optimization techniques and the communication directly result to people associated with the organisation. Any business model or decision making is entirely based on quantitative methods and evidence-based data. Business data needs big data. Therefore many organisations uses business data to attain a better insight essential for business decision and strategy for growth. 

Since there are many benefits of data driven decision making with the assistance of analytics. Accessing and analysing of data would provide better output or insight of the organisation. Business Analytics enables the organisation perform automation and optimisation to improve productivity and better results. BA actually provides them with an edge over other companies/business/organisation, the insight gained by those statistical data opens the door of growth for the user.

The Business analytics would help with:

  • Conduct data mining (explore data to find new patterns and relationships).
  • Complete statistical analysis and quantitative analysis to explain why certain results occur.
  • Test previous decisions using A/B testing and multivariate testing.
  • Make use of predictive modelling and predictive analytics to forecast future results.

In the competitive tactical and calculated decision would give them the power to stand out in the competition. Business Analytics would grow rapidly because their proactiveness and tactical decision based on data and analytics. To support the responses and automate decision making to support potential responses. 

Challenges faced:

  • Executive Ownership – Business Analytics requires senior leadership and corporate strategy for combining predictive models.
  • IT Involvement – Technology infrastructure and tools shall manage the data and Business Analytics processes
  • Available Production Data vs. Cleansed Modelling Data – Seek for technology infrastructure that restrict available data for historical modelling, and know the difference between historical data for model development and real-time data in production
  • Project Management Office (PMO) – The project management structure shall be placed in order to implement predictive models and adopt an agile approach
  • End user Involvement and Buy-In – End users adopt Business Analytics and participate in the predictive model
  • Change Management Accept the required changes that analysis bring to current business and technology operations
  • Balance building precise statistical models with being able to explain the model and how it will produce results.

Adoption of Business Analytics is a slow process, in this growing world, the organisations take time to grow but growth is mandatory. Consuming the required insights can redefine their business and will elevate the level of productivity. 

Following are best practices:

  • Know the objective for using Business Analytics. Define your business use case and the goal ahead of time.
  • Define your criteria for success and failure.
  • Select your methodology and be sure you know the data and relevant internal and external factors
  • Validate models using your predefined success and failure criteria

 Business analytics can be used in a variety of forms and some of the major applications mentioned below:

  • Data visualization tools
  • Business intelligence reporting software
  • Self-service analytics platforms
  • Statistical analysis tools
  • Big data platforms

Business Analytics is important for competition and achieving success. When the user get BA best practices in place and get buy-in from all stakeholders, the organization will eventually benefit from data-driven decision making.

Since Business Analytics offers so much but to enhance the user’s workability followings are mandatory and some of them are mentioned below:

  • In-depth knowledge of R
  • Python coding
  • MS Excel
  • Mathematics Expertise
  • Business/strategy acumen

Building and streamlining the data allocation and management by empowering the business and be a power analyst. Using Excel and tools of business analysis would actually give us the window to better and get the maximum output from it. To make user understand the importance of Excel can slow down the growth of the company.

Major features of analytics and MS Excel are penned down below: 

  1. Direct Access to the data.
  2. Automation, security and management.
  3. Consolidation of data without any geographical distribution.
  4. Share data, but in spreadsheet, the user can even share the data only.